Welcome to the Kappahl Group

We are one of the leading fashion companies in the Nordic region, with over 330 stores in five countries and online sales in 20 markets. Being able to love fashion and also be part of a sustainable future is a matter of course for us. Our Kappahl and Newbie brands are underpinned by the vision to create a responsible world of fashion. Welcome to the Kappahl Group!

This is the Kappahl Group

We have been providing affordable and responsible fashion to millions of customers since 1953. With our Kappahl and Newbie brands, we are one of the leading fashion companies in the Nordic region.


Is it possible to love fashion and be part of a sustainable future at the same time? We are confident that it is!

Work with us

Together we are challenging and developing the fashion industry. It’s a mission that involves a variety of roles, ranging from design and product development to warehouse and sales. You’re welcome to join us on our journey!


stores in Sweden, Norway, Finland, Poland and the UK.


online markets in Europe and Asia.


employees in eight countries in Europe and Asia.

Net zero

by 2040, the Kappahl Group will have net zero carbon emissions.

Latest news


June 19, 2024

Newbie Launches "PreLoved": A Sustainable Children's Wear Initiative in the UK

Swedish children’s wear brand Newbie is thrilled to introduce its latest initiative, "PreLoved," aimed at promoting sustainability through the collection and resale of pre-worn Newbie garments. This innovative program gives beloved Newbie pieces a new life with another family.


May 3, 2024

Transparency and traceability in focus – today Kappahl Group releases its sustainability report

Kappahl is accelerating its transition and leading the way towards a sustainable fashion world. Significant steps have been taken on the journey towards a transparent and responsible operation, reducing absolute carbon emissions by 15% since 2022. Additionally, Kappahl has had its climate target of a 50.4% reduction in absolute carbon emissions by 2032 validated by Science Based Targets (SBTi).


April 16, 2024

Kappahl in design collaboration with Sanna Jörnvik Déman

Kappahl is launching a unique design collaboration for the brand kay/day with influencer Sanna Jörnvik Déman – a summery capsule collection that combines fantastic materials with timeless design. Inspired by the relaxed atmosphere of a summery southern Europe, Sanna and the kay/day team have together created a well-thought-out and versatile collection in earthy tones perfect for all summer occasions and beyond. The collection will be launched in stores and online on April 30.