This is the Kappahl Group

The Kappahl Group is one of the leading fashion companies in the Nordic region. Since 1953 we have been offering millions of customers affordable and responsible fashion. 

Responsible fashion for all ages

We are a Swedish fashion company that designs and sells fashion items for women, men and children. Our purpose is to create a responsible world of fashion, which has been of fundamental importance to us since Kappahl’s inception in the 1950s. We are convinced that it is possible to work sustainably and we want to serve as a role model and inspiration for the entire industry.


More than 330 stores and strong online presence

We have more than 330 stores in Sweden, Norway, Finland, Poland and the UK. We have an online presence in more than 20 countries in Europe and Asia. Our 4,000 plus colleagues work in eight countries and the head office is located in Mölndal, Sweden.

Since 2019, the Kappahl Group has been wholly-owned by Mellby Gård. Mellby Gård is a family-owned, long-term investor that strives to keep the entrepreneurial spirit alive in its companies.

“We hope to inspire others by placing sustainability at the heart of our business.”

Elisabeth Peregi, CEO

The Kappahl Group in figures

Number of stores:                330+

Physical markets:                   5

Online markets:                    20+

Number of employees:      4,000 in eight countries

Turnover:                                SEK 5.1 billion (2022)

Profit:                                       SEK 316 million (2022)

Map showing the Kappahl Group's presence in the world.

Our brands

The shared purpose of our two strong brands, Kappahl and Newbie, is to create a responsible world of fashion.


Our Kappahl fashion brand offers a range of affordable and functional clothing for women, men and children. Clothes designed to live in – however you live your life.

Kappahl has more than 310 stores in Sweden, Norway, Finland and Poland. We sell online in these countries too, as well as in Denmark.


Newbie offers a nostalgic and timeless style of fashion for babies and children. Organic cotton is just one of the certified materials from which the entire range is made.

Newbie has 25 stores in Sweden, Norway, Finland, Poland and the UK and online sales in over 20 countries in Europe and Asia.

Find out more about Newbie at Newbie Global and Newbie United Kingdom (external links).

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