Newbie continues to grow in the UK – opening its 11th store in the London area

“We are very proud of Newbie’s development in the UK. Our stores play a vital role in the customer experience – they allow us to meet our customers, build relationships and create that magical feeling that lies at the heart of Newbie. Opening another store in the London area is an important step in Newbie’s continued growth journey,” says Thomas Kusoffsky, Vice President, Newbie.

As a lifestyle brand in the affordable premium segment, Newbie creates collections with a timeless design and nostalgic style, crafted with care to be loved for a long time and passed on – a philosophy captured in the brand’s promise, Nostalgic style made to last. Through initiatives such as Newbie PreLoved, where previously loved garments are given new life, the brand extends the lifespan of its collections and inspires families to make conscious choices.

With the new store in the London area, Newbie continues to grow across Europe. In addition to new store openings, the brand is strengthening its digital presence through selected third-party partnerships and a local e-commerce site in Germany, launched earlier this year. Together, these initiatives make Newbie more accessible to families across markets and reflect the brand’s ambition to offer a seamless experience – both online and in-store – wherever customers meet Newbie.

“We see strong engagement from our UK customers, who value our combination of Swedish design, quality and accessibility. Our goal is to continue growing, always with care and a long-term perspective,” says Thomas Kusoffsky.

To celebrate the opening, customers will be treated to special opening offers throughout the launch weekend.