The wishlist. To you and yours. – Kappahl’s Christmas Campaign 2025

This campaign continues Kappahl’s brand transformation journey, further building on the you and yours messaging that celebrates connection, emotion, and timeless fashion for the family crew. With collections spanning woman, man, XLNT, big kids, mini kids, and baby, this year’s Christmas campaign captures togetherness through fashion that feels both festive and authentic.

The collection presents seasonal favourites — from timeless tailoring and refined partywear to chunky knits and matching pyjamas for the whole family. Rich textures, classic checks, and soft materials set the tone, while the colour palette blends warm neutrals with deep reds, midnight black, and elegant metallics for a sophisticated holiday feel.

The imagery combines analogue and digital photography, capturing intimate moments of celebration, reflection and joy, all wrapped in the warmth of Scandinavian simplicity.

The campaign runs from week 45 to 47, with a short pause during week 48 for Black Week and continues with our New year’s edit week 49. Stay tuned online and in stores.