Get to know the winner
Name: Lovisa Sandrine Malmberg Gomis
Where do you live: Paris
Where do you come from: I grew up in Gothenburg. My mom is swedish and my dad comes from France but originally from Senegal.
Education: Three years of fashion design and pattern design at ESMOD in Paris. Five internships. Also worked as stylist and stylist assistant in Oslo for four years.
Phoebe Philo for Celine, J.W. Anderson, Stella McCartney, Kym Ellery for Ellery, Haider Ackermann, Nicolas Ghesquière when he worked for Balenciaga, Alessandro Dell'Acqua for No°21, Demna Gvasalia for Vêtements, and of course the Swedish designers as Altewaisaome, Carin Wester, Rodebjer, Stine Goya, Anders HAAL, Ann Sofie Back and many more.
Congratulation Lovisa, how does is feel?
Wonderful and fantastic! I had a dream with this idea to get it done by a large established company and as silly as it sounds, the dream actually came true.
How did you get in to fashion?
Fashion designer was the first profession I was introduced to and the first profession I ever really understood. My grandmother worked as a fashion designer and I spent my summer holidays sketching and sewing in her atelier. My grandmother working as a designer and my uncles being in the textilebusiness has been a contributing factor to my interest in fashion. It was like an exciting museum to be x in my grandmothers attic and I could spend my time there going through generation of clothes. I decided already in my early years that I wanted to work with fashion.
Tell us about your winning idea?
I always defended the environment. To have a passion for the fashion industry and at the same time know the impact it has on the environment has been a moral issue for me. During my education I started to work with the concept Zero Waste, which means that you use all of the fabric without anything go to waste, the leftover fabric could always be used to something else as a replaceable collar.
My concept is based on recycling and to give the clothes a longer lifetime. We are buying more clothes than ever and every year millions of tons gets thrown a way. We buy clothes for special occasions or needs that only get used once. I want to give the clothes a longer lifetime through creating a smart piece that is sustainable, good for the environment, practical and fun for the customer. A piece of clothing that could be used in different ways for different occasions and seasons. The idea also involves the possibility to recycle inside your own wardrobe and the items would be made of recycled or organically produced materials.
What are your expectations for cooperation with KappAhl?
I have great expectations for this collaboration! I think it will be very educational and I’m looking forward to see how a large company like Kappahl works. I have lots of ideas that I think we could develop together and of course I hope it will be a hit! It’s so important that large commercial companies can offer their customers sustainable fashion.
What do you dream of doing in the future?
Being able to contribute to a cleaner future, to continue work creatively and to be happy.