Newbie accelerates its international expansion – Continued growth in the UK

Newbie, a part of the Kappahl Group, is continuing its international growth with an ambitious expansion plan. The company is intensifying its presence in the UK with several new store openings planned for 2025. Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style.

May 7, 2025 at 07:14 AM UTC

In the UK, Newbie plans to increase the number of stores from seven to thirteen during 2025. The first new opening, scheduled to take place in Bromley in May, will be followed by a store in Windsor and four additional stores in strategic locations across the London area. This expansion is part of the company’s long-term growth strategy, where the focus is on a three-pillar strategy of establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences.

“The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. Our British customers have given Newbie a very warm reception and they clearly appreciate our focus on timeless design, our nostalgic style and our PreLoved concept. The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe. At the beginning of 2025, we launched our online store in Germany,” says Thomas Kusoffsky, Vice President at Newbie.

Newbie continues to strengthen its international presence by offering selected products on the e-commerce platform, Zalando. Customers in Sweden, Finland, Poland, Denmark, Germany, Belgium, the Netherlands and Austria can now discover the Newbie range for themselves via Zalando. The company’s growth journey will continue into 2026, with further expansions and strategic initiatives aimed at strengthening the brand internationally.