Accessibility on kappahl.com

We want as many people as possible to be able to use Kappahl’s website, no matter their circumstances. Here you’ll find information about the site’s accessibility and how to get in touch if something isn’t working.

Contact us about accessibility

If you notice something on the website that doesn’t work, or if you’d like any information read aloud, please contact us. We want to fix any issues and make the site better for everyone.

You can:

Accessibility requirements that apply to us

As a Swedish e-commerce company, we’re required to follow the Act on Accessibility of Certain Products and Services. You can find out more about this law on the Swedish Post and Telecom Authority’s (PTS) website.

We meet these legal requirements by following the European accessibility standard EN 301 549, which promotes inclusive design. We also adhere to WCAG 2.1 Level AA, a global standard for web content accessibility.

How accessible is our website?

We aim to meet all criteria in the WCAG 2.1 Level AA standard. Overall, we believe our website meets these requirements, but there are still some areas that need improvement. See the section below: Content that isn’t accessible.

Content that isn't accessible

We know some parts of the website aren’t fully accessible yet. We’re actively working to fix this and expect to have the issues resolved by fall 2025.

General issues

These may affect all visitors:

  • Some clickable areas are too small.
  • Some documents aren’t accessible because they were published before current legal requirements. We’re updating them on an ongoing basis.

  • Some videos don’t meet accessibility standards because they were published before current legal requirements. For example, the video on the Working within Kappahl Group page.

  • The service for reporting misconduct isn’t fully accessible. It's provided outside our e-commerce offer and not covered by accessibility legislation. We’re still working with the supplier to improve it.

For screen reader users

  • The skip link to jump past the header and go straight to the main content can sometimes be hidden behind a banner.

  • Product images on product pages and in listings are missing alternative text. We’re working on adding this, and expect to have it in place by September 2025.

  • In the shopping cart, the buttons for “Increase,” “Decrease,” and “Remove” lack clear descriptions. If you use a screen reader, it can be unclear what the buttons do and which product they apply to.
  • When you remove, increase, or decrease the number of items in your shopping cart, you don’t get a clear confirmation of what changed. This can make it hard to tell if your action went through.

  • On the checkout page, screen readers may have trouble recognizing when the language changes. We’re working with our service provider to fix this.

  • In forms with checkboxes or radio buttons, it’s not always clear what the options refer to. It can feel like hearing options without first hearing the question.

  • Line breaks are sometimes used just to add space in the text. This can make screen readers pause in unexpected ways.

  • The list of job openings isn’t clearly read out by screen readers. For example, the application deadline can be hard to hear, and some text is read in the wrong language.

For keyboard users

  • The skip link to jump past the header and go straight to the main content can sometimes be hidden behind a banner.

  • On company-related pages, like those about our sustainability work or careers, the left-hand menu comes before the main content when you navigate using the Tab key.

How we test accessibility

We regularly test the website’s accessibility through both internal and external reviews, including:

  • External manual audits by the accessibility company Funka in February and June 2025.

  • Manual tests carried out by our editors and development teams.

About the kappahl.com website

Kappahl.com is owned by Kappahl Sverige AB and is part of our e-commerce offering. On the site, you can shop our products and learn more about us, for example, how we work with sustainability.

The website includes both information and features that are important for making purchases and accessing content. It’s responsive, meaning it’s designed to work on desktop, mobile, and tablet.

Members of our customer club can log in to access personal offers, order history, and other membership benefits.

We also offer a shopping app and you can read more about its accessibility here.