Fashion for everyone

Fashion is right when it feels right. We want everyone, regardless of age, gender and size, to find clothes to fit them and boost their self-esteem. Welcome to the Kappahl world!

In the 1950s, when Per-Olof “Pelle” Ahl founded Kappahl, winter coats were hard come by. Many women had trouble finding a well-fitting coat in their size. Besides which, a coat in the post-war era was a costly, barely-affordable investment.

Pelle Ahl created a range of coats for everyone, regardless of body or budget size. His mantra was to give many people the opportunity to dress well.

And this is what drives us to this day: affordable fashion with broad appeal.



Our values guide us

Our core values are based on the fact that everyone is just the way they should be. We don’t expect you to fit into our clothes; our clothes should fit you. Because fashion is right when it feels right. And when you feel confident and looking your best, then you will be confident and well-dressed.

We believe in inclusive and healthy ideals, and strive for this to be reflected in both our ranges and our communication: