Strömberg by Glenn Strömberg & KappAhl SS16
This season’s Strömberg collection builds further on the classic, modern silhouette with inspiration from Italy. Elegance and sophistication set the tone for the season, in which quality – like that of the linen and well-made, discrete details – add that something extra.
Italian fashion continues to influence this season’s Strömberg collection, where elegance and sophistication are a consistent theme that infuses the collection with a real passion. Quality fabrics like linen are characteristic this spring, and can be found in whole suits as well as in shirts. The patterned shirt continues to be important this spring, and both bold and delicate patterns are recurrent themes. Paisley, floral, and Moroccan-inspired patterns are even to be found in accessories like the bandanna, and we also see brightly coloured socks.
The colour palette consists of neutral tones which will later in spring blossom into blue hues, with the brighter blue and purple serving as colour accents, and inspiration derived from the French Riviera and the wild flowers of the Amalfi coast. Discrete details such as decorative waistbands and patch pockets contribute to the complete, sophisticated overall look.
To borrow products, please contact: EKPR & Kommunikation, Tel. +46 (0) 704 71 22 06, firstname.lastname@example.org
For more information Monika Kostovska, Head of Fashion Press at KappAhl, tel. +46 (0) 704 71 55 56, email@example.com
High-resolution images are available at www.ekprbildbank.com
KappAhl was founded in 1953 in Gothenburg and is a leading fashion chain in the Nordic region with nearly 400 stores in Sweden, Norway, Finland and Poland. Our business concept is to offer value-for-money fashion of our own design to a wide range of consumers. Around one quarter of our range is sustainability-labelled. In 2014/2015, company turnover was SEK 4.6 billion and the number of employees approx. 4,000 in eight countries. KappAhl is listed on Nasdaq Stockholm. More information is available at www.kappahl.se