On trend for summer 2015

<p>On trend for summer 2015</p>

KappAhl's trend collections for spring and summer 2015 are under the sign of sustainability and romance, with inspiration from Marrakesh. Recycled polyester, organic cotton and linen are in focus, together with delicate materials, fringes and lace.

Dreams Through a Lens - sustainable fashion

Dreams Through a Lens is a sustainable collection inspired by Marrakesh, made from recycled polyester, organic cotton and linen. The collection, photographed by world-famous photographer Mary McCartney, consists of blue and white tones in combination with a variety of patterns and embroideries. The collection is launched in stores in May.

The New Boheme - Vintage Stories for KappAhl 2015

Vintage Stories for spring 2015 is bohemian and relaxed. The collection consists of white shades and the materials are delicate with a modern, romantic feel. Fringes, lace and statement accessories reinforce the look.  The collection is launched in stores in April.

To borrow products, please contact:
EKPR & Kommunikation | Telephone: +46 (0) 8 667 22 06| E-mail: info@ekpr.com

For further information, contact:
KappAhl | Helén Eriksson, Fashion Press | Telephone: +46 (0) 70 471 58 84 | E-mail: helen.eriksson@kappahl.com

High-resolution images can be found at www.ekprbildbank.com

KappAhl, founded in 1953, is one of the Nordic region’s leading fashion retailers with close to 400 stores in Sweden, Norway, Finland and Poland, and Shop Online. KappAhl offers value-for-money fashion of its own design to many people – men, women and children, with a special focus on women in the prime of life.19% of the range is sustainability labelled. In 2013/2014, sales were SEK 4.7 billion and the number of employees approximately 4,000. KappAhl is quoted on Nasdaq Stockholm. For more information, go to www.kappahl.com.

Download file: KappAhl_vår_2015.pdf

Press contacts

Corporate and Investor Relations
Charlotte Högberg, Head of Corporate Communications
Phone: +46 31 - 771 56 31
charlotte.hogberg@kappahl.com

Fashion and range
Monika Kostovska, Fashion Press Manager
Phone: +46 70 - 471 55 56
monika.kostovska@kappahl.com

Press loans
EK PR & Communications