70's, preppy and colourful for kids at KappAhl SS16

<p>70's, preppy and colourful for kids at KappAhl SS16</p>

This spring and summer we'll be seeing a lot of the bohemian 70's, fantastic summery colours and preppy fashion.

Spring’s big trend
In spring and summer, we’ll be seeing a lot of the bohemian 70s. The hip 70s earthy tones – together with sun-bleached pastels – are an important trend that builds on denim, drawing inspiration from the South American desert. The patterns are inspired by Inca culture and the wildlife of the South American desert, with feathers, cacti and Inca patterns a big focus.

Hampton Republic 27
This season, Hampton Republic 27 continues with its marine feel, offering inspiration drawn from the Scandinavian coast and the French Riviera. Preppy and classic are the collection’s catchwords, and it features elements of a 50s retro-style, where blue and white are big, combined with small chequers, polka dots and stripes.

Newbie is growing
In spring, Newbie will grow even more, and from January the collection will be available in sizes up to 128. This spring’s collection is full of flowers, where yellow has been added to a more classical, soft colour palette for a retro-romantic look. Adventure and travel have also inspired the collection, and we see map patterns embellish the garments, together with stripes and chequers.

KAXS – graphic and colourful
This spring’s KAXS collection is characterised by gorgeous graphic patterns that take their inspiration from the 90s. Motifs like ice creams and koalas adorn the garments in fantastic summery colours, creating a playful vibe that will encourage children to mix and match the different items.

Rükie – a new unique and exciting collection for girls!
This spring, KappAhl is launching its Rükie collection for girls. The collection is inspired by teenage fashion, with a more stripped-down style and a calmer colour palette. This year’s collection is inspired by a 70s bohemian style, where the Bardot top and worn denim shorts make a key outfit for spring. The collection will be available in sizes 134-170.

To borrow products, please contact
EKPR & Kommunikation, tel. +46 (0) 8-667 22 06, info@ekpr.com 

For more information
Monika Kostovska, Head of Fashion Press at KappAhl, tel. +46 (0) 704 71 55 56, monika.kostovska@kappahl.com 

High-resolution images are available at www.ekprbildbank.com

KappAhl was founded in 1953 in Gothenburg and is a leading fashion chain in the Nordic region with nearly 400 stores in Sweden, Norway, Finland and Poland. Our business concept is to offer value-for-money fashion of our own design to a wide range of consumers. Around one quarter of our range is sustainability-labelled. In 2014/2015, company turnover was SEK 4.6 billion and the number of employees approx. 4,000 in eight countries. KappAhl is listed on Nasdaq Stockholm. More information is available at www.kappahl.se

Download file: 151203_Barn_ss16_eng.pdf

Press contacts

Corporate and Investor Relations
Charlotte Högberg, Head of Corporate Communications
Phone: +46 31 - 771 56 31
charlotte.hogberg@kappahl.com

Fashion and range
Monika Kostovska, Fashion Press and Sustainability Marketing Manager
Phone: +46 70 - 471 55 56
monika.kostovska@kappahl.com

Press loans
EK PR & Communications