120523 IT'S ALL ABOUT BEING FRIENDLY - KappAhl

CLASSIC sustainable GARMENTS IN AUTUMN'S "IT'S ALL ABOUT BEING FRIENDLY" COLLECTION

"We want people to feel secure when dressing their baby, so we only use organically grown cotton", says Carina Johansson.

For children there are also accessories such as caps in soft jersey and warm tights in classic stripes.

For further information: 
Carina Johansson, Head of Design at KappAhl. Tel. +46 (0) 31 771 55 27, mobile +46 (0) 704 71 55 27 Email carina.johansson@kappahl.com 
Monika Kostovska, Head of Fashion Press at KappAhl. Tel. +46 (0) 31 771 55 56, mobile +46 (0) 704 71 55 56 Email monika.kostovska@kappahl.com

KAPPAHL HAS FOCUSED ON SUSTAINABILITY FOR 20 YEARS
In our daily operations, KappAhl works conscientiously to create opportunities for a sustainable future. As early as 1993, we launched our first eco-clothes collection and in 1999 we were the first fashion chain in the world to receive ISO 14001 certification. Today, 20% of our range is eco-labelled. This makes KappAhl the second largest seller of eco-fashion in the Swedish market.

KappAhl wants to promote actively the development of individuals and the environment in the countries in which we operate. We participate actively in a number of collaborative projects around the world, including the Better Cotton Initiative (BCI), whose objective is to guarantee the availability of sustainably cultivated cotton. In 2011, under the BCI's regulatory framework, KappAhl began a unique partnership with two other fashion chains to accelerate the development of organic cotton cultivation.

In the same year, a research project was started at the Swedish School of Textiles in Borås (Sweden) aimed at creating better opportunities for recycling clothes. The project is sponsored by KappAhl in collaboration with other stakeholders in the industry. We also have partnerships in other projects with organisations such as the World Bank and the International Council of Swedish Industry. More information is available at www.kappahl.com.                 

Press contacts

Corporate and Investor Relations
Charlotte Högberg, Head of Corporate Communications
Phone: +46 31 - 771 56 31
charlotte.hogberg@kappahl.com

Fashion and range
Monika Kostovska, Fashion Press and Sustainability Marketing Manager
Phone: +46 70 - 471 55 56
monika.kostovska@kappahl.com

Press loans
EK PR & Communications