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CEO and Management

KappAhl's management team consists of CEO and another six members, four women and two men. The management team is responsible for the operating management of the company.

Elisabeth Peregi, president and CEOElisabeth Peregi

President and CEO

Born 1971. Elisabeth Peregi is the President and Chief Executive Officer at KappAhl since April 2019. She is a graduate in business administration with an MBA degree from the University of Gothenburg. For nineteen years, she has worked in leading roles at Lindex, now most recently as head of Sweden and UK.

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Peter Svensson, CFOPeter Andersson


Born 1964. Peter Andersson is Chief Financial Officer since April 2018. He was also acting CEO between December 2018 and April 2019. He is a graduate in business administration with an MBA degree from the University of Gothenburg. He has previously worked for Lindex and ICA Handlarna, among others.

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Caroline Ahlberg, acting VP Wo-Man

Caroline Ahlberg

Acting Vice President Wo-Man

Born 1984. Caroline Ahlberg is acting Vice President of business unit Wo-Man since March 2020 and employed since 2010, with previous positions as Business Control Manager and Design and Purchasing Manager Accessories.

Desiré Westerberg

Vice President Kids

Born 1977. Desiré Westerberg is Vice President Kids since October 2019, and before that Design and Purchasing Manager Kids and Newbie since 2012. Desiré is a graduate in business administration with an MBA degree from the University of Gothenburg. She has previously worked for H&M.

Martin Barden, VP SalesMartin Barden

Vice President Sales

Born 1975. Martin Barden is Vice President Sales since December 2019, and before that Country Manager Sweden 2018-2019. Martin is a market economics graduate of IHM Business School.

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Johanna Nordholm, CIOJohanna Nordholm

Vice President IT/CIO

Born 1975. Johanna Nordholm is Vice President IT/CIO since August 2019 and CIO since 2013. She has a Master of Science in Computer Science and Engineering from Chalmers University of Technology. She has previously worked for Accenture and ICA Gruppen.

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Anna Andihn,VP HR, Communications and SustainabilityAnna Andihn

Vice President HR, Communications and Sustainability

Born 1976. Anna Andihn is Vice President HR, Communications and Sustainability since October 2017 and employed since 2011. Anna is a graduate in Human Resource Management and Labour Relations from the Mid Sweden University.

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More sustainable fashion in your wardrobe

More sustainable fashion in your wardrobe

We want to give you affordable fashion with quality – produced with respect and care for people and the environment. We have come a long way, but we also know that there’s lots left to do. More about sustainability