Kappahl launches innovation dress – another step in the development of future fashion

Kappahl launches innovation dress – another step in the development of future fashion

Kappahl’s design team is launching a new innovative product in the autumn of 2022 – a garment you can wear and style in multiple ways to suit all occasions in life. Kappahl is aiming to further expand its range of responsible fashion with its innovation dress and to inspire customers to make more sustainable choices in order to reduce its carbon footprint across the entire value chain.


- Taking a long-lasting, timeless approach and creating fashion with multiple uses is another way of developing our sustainable design philosophy. For us, it is not just about the garment itself, it is about embracing the future and exploring new ways of dressing, says Louise Plato, Designer at Kappahl Woman.

Innovation, fashion and versatility were the guiding principles when creating this dress for a wardrobe of long-lasting clothes with a fun and personal style.

- During the design process, we developed innovative details to maximise styling options. The dress can be effortlessly adapted from timelessly classic to a more dressed-up look by adding or paring back to suit all occasions in life, says Hanna Lindström, Pattern Maker at Kappahl.

The dress is available in two colourways, black and red, and offers lots of styling options for both daywear and party looks.

- Pair the skirt and top together or with other items from your wardrobe. Add beautiful details, decorate with the ribbon like a festive bow. The voluminous sleeves can be secured for a more dressy look. For everyday wear, the top works well with jeans, and the skirt with your favourite sweater. Style according to the occasion, says Louise Plato in closing.

The dress will go on sale in selected stores and online from week 44 2022

For more information, please contact:

EKPR & Kommunikation │Tel: +46 8-667 22 06 │Email: info@ekpr.com

Mia Rönquist, Influencer Marketing Specialist BU WoMan Kappahl | Email: mia.ronquist@kappahl.com

About Kappahl
Kappahl exists to celebrate diversity in everyday life. We want to help broaden the definition of diversity to include many ways of living – empowering people to always stay true to themselves.

Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 370 Kappahl and Newbie stores, and Shop Online in Sweden, Norway, Finland, Denmark, Poland, and the UK.

The Kappahl team consists of some 4,000 colleagues at 400 workplaces in ten countries, with different backgrounds, ages, skills, and dress styles. Their common motivation is to offer fashion that suits a wide range of people and lifestyles. Responsible fashion that feels right for the wearer and the world we live in. Today, 75% of the range is made of more sustainable materials. Our goal is for 100% to be made of more sustainable materials by 2025.