Kappahl makes the Newbie brand a separate business unit and appoints Thomas Kusoffsky as its Vice President

"Kappahl is in a phase where we want to take the next step in developing our organization on our growth journey. Our brands Kappahl and Newbie have different potential, and we want to maximize this potential. Therefore, we are now making Newbie a separate business unit with full responsibility for the Newbie brand," says Elisabeth Peregi, President and CEO of Kappahl.

The new organisational structure will be introduced from 1 June.

"I am very pleased to welcome Thomas Kusoffsky to Kappahl and to this new role, which is an important part of our work to develop and further build our strong Newbie business. Thomas' leadership and brand experience will be an important ingredient in leading Newbie towards new successes and future expansion", continues Elisabeth Peregi.

Thomas Kusoffsky is 51 years old and has for the past ten years been President and CEO of the optical chain Smarteyes. With a background in the advertising industry and experience in leadership and branding, he has held various leadership positions in retail, including marketing manager at Willys/Axfood and creative director at Stadium.

"Newbie has great potential and is a fantastic brand. This role has all the parts I am passionate about; to get the opportunity to build a new team, but also to develop one of the strongest brands in the children's clothing category. Kappahl is in an exciting process of change, and I look forward to contributing to that development," says Thomas Kusoffsky, incoming Vice President of Newbie.