Ethnic, bohemian and the classic navy at KappAhl this summer
This summer we’re seeing a bohemian trend, complete with ethnic influences in which soft silhouettes, flirty details, patterns and light denim are brought to the fore. The sea-inspired blue shade forms the basis for this trend, with added touches of black and white.
This summer’s trends
The goddesses of classical antiquity have inspired another one of this summer’s trends, where burnt red and black hues come together with white for a modern twist.
Stripes and the fifties retro look set the tone for the summer’s Hampton Republic 27 collection. Gorgeous fabrics like cotton and linen are combined to create the ultimate summer vibe, with the wide-leg trouser a key piece for the season.
In this spring’s Vintage Stories collection, we’re seeing lots of that wonderful white. White cotton dresses, tunics and linen featuring finely detailed lace and broderie anglaise are characteristic of the collection, which breathes a modern festival look into the vintage trend. The collection will be in stores from May.
Just in time for the festivities of spring and summer, KappAhl is launching the Celebrate collection: a collection of dresses inspired by wedding and student celebrations. The collection has a warm colour palette of pinks and warm golden hues, with botanical prints also adorning the garments. Airy fabrics like chiffon, silk and lace and details such as sequins and pearls help to reinforce the stylish feel of the collection. The collection features both elegant evening gowns and sophisticated cocktail dresses in a number of models. The collection will be in stores from April.
To borrow products, please contact:
EKPR & Kommunikation, Tel. +46 (0)8 667 22 06, firstname.lastname@example.org
For more information
Monika Kostovska, Head of Fashion Press at KappAhl, tel. +46 (0) 704 71 55 56, email@example.com
High-resolution images are available at www.ekprbildbank.com
KappAhl was founded in 1953 in Gothenburg and is a leading fashion chain in the Nordic region, with nearly 400 stores in Sweden, Norway, Finland and Poland. Our business concept is to offer value-for-money fashion of our own design to a wide range of consumers. Around one quarter of our range is sustainability-labelled. In 2014/2015, company turnover was SEK 4.6 billion and the number of employees approx. 4,000 in eight countries. KappAhl is listed on Nasdaq Stockholm. More information is available at www.kappahl.se