Spring fashion at KappAhl SS16
KappAhl’s modern classics represent timeless elegance, where the tailored and feminine combine to create a chic look.
The 70’s trends continue to influence this season where we see an updated retro-chic look in which graphic meets floral. The classically neutral tones of black, white and beige are interspersed with colour accents in powder pink and lilac. Accessories – including belts, scarfs and minimalistic jewellery – play an important role, reinforcing the everyday look as well as the party look.
The ‘70s influences that run through this spring’s trends are again hinted at, and we are transported to Africa, where we find influence in ethnic prints. As part of a theme in which the ‘70s retro look meets traditional, ethnic and oriental prints, focus is placed on the feminine and the functional, as well as on details that include embroidery, lace and dip dye. The collection is imbued with rusty, burnt tones, complemented by bright highlights of turquoise, white and pink shades. The denim skirt and the shirt dress are both distinctive pieces for this theme.
This spring we will also see dresses in soft and airy materials inspired by ancient Egypt. Decadent glamour – complete with pleating, draping and fringes – is typical of this theme, and nomadic-style accessories top off the look. The base tones of the collection are beige, amber, brick-red and deep black, with flashes of turquoise and ashy-blue hues. The long kaftan and the maxi dress are the key pieces of this theme.
In a theme that reflects the urban and modern utility lifestyles, we see durable materials put in contrast with silk and perforated textures. Voluminous lower sections and midi-lengths characterise this theme, with mossy greens complemented by grey tints. Functional details such as buckles and zips embellish the garments where the voluminous trousers and draped jumpsuit characterise the theme.
To borrow products, please contact:
EKPR & Kommunikation, tel. +46 (0) 8 667 22 06, email@example.com
For more information
Monika Kostovska, Head of Fashion Press at KappAhl, tel. +46 (0) 704 71 55 56, firstname.lastname@example.org
High-resolution images can be found at www.ekprbildbank.com
KappAhl was founded in 1953 in Gothenburg and is a leading fashion chain in the Nordic region with nearly 400 stores in Sweden, Norway, Finland and Poland. Our business concept is to offer value-for-money fashion of our own design to a wide range of consumers. Around one quarter of our range is sustainability-labelled. In 2014/2015, company turnover was SEK 4.6 billion and the number of employees approx. 4,000 in eight countries. KappAhl is listed on Nasdaq Stockholm. More information is available at www.kappahl.se
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