K by.....KappAhl

<p>K by.....KappAhl</p>

Born in the heart of Gothenburg, K by…..is a brand created by a group of our in-house designers. A combination of directional style, modern silhouettes, unique prints and premium qualities makes it a stand out Limited Edition range in selected KappAhl stores.Taking its inspiration from cities around the globe, each season looks to boost any modern day woman’s wardrobe.

This Autumn/Winter season, we take you on a journey to probably the most inspiring city in the world, New York! A city that encapsulates the modern woman in her entirety. Work hard, play harder...style that boosts independence, confidence, beauty and passion for life, New York City is full of inspiring icons who have been a major part of the thought pattern behind this first collection.

To borrow products, please contact:
EKPR & Kommunikation | Telephone: +46 (0) 8 667 22 06
E-mail: info@ekpr.com

For further information, contact:
KappAhl | Helén Eriksson, Fashion Press, +46 (0) 70 471 58 84
E-mail: helen.eriksson@kappahl.com

High-resolution images can be found at www.ekprbildbank.com

KappAhl, founded in 1953, is one of the Nordic region’s leading fashion retailers with close to 400 stores in Sweden, Norway, Finland and Poland, and Shop Online. KappAhl offers value-for-money fashion of its own design to many people – men, women and children, with a special focus on women in the prime of life. 24% of the range is sustainability labelled. In 2013/2014, sales were SEK 4.7 billion and the number of employees approximately 4,000. KappAhl is quoted on Nasdaq Stockholm. For more information, go to www.kappahl.com.

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Press contacts

Corporate and Investor Relations
Charlotte Högberg, Head of Corporate Communications
Phone: +46 31 - 771 56 31
charlotte.hogberg@kappahl.com

Fashion and range
Monika Kostovska, Fashion Press and Sustainability Marketing Manager
Phone: +46 70 - 471 55 56
monika.kostovska@kappahl.com

Press loans
EK PR & Communications