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Premiere for KappAhl's model search on TV

<p>Premiere for KappAhl's model search on TV</p>

When fashion chain KappAhl is looking for new faces for their campaigns, they choose to perform a model search on Swedish tv for women over 35 years of age. From today and during ten Wednesdays onwards channel Seven airs the model competition “She’s got the look”, where first prize is a modeling contract with KappAhl.
     – I know that there are many fantastic women in the prime of life with model dreams out there, says juror Carina Ladow, who is also Vice President Assortment & Design at KappAhl. We are looking forward to give them the opportunity to realize their dreams!

KappAhl is looking for a new face and choose to perform a modeling competition for women over 35 years of age. The fashion chain is proud main sponsor of the tv show "She's got the look" (Sweden), in collaboration with TV4 Group's Channel Seven. The goal is to find a beautiful and confident woman over 35 years of age with model potential.

Well-known show hostess Jessica Almenäs will guide the television audience for ten episodes whilst the selected participants are confronted with challenges related to working as a model. A renowned jury will give working tips and advice but will also determine who will be the winner. First prize is a modeling contract with KappAhl.

From today at 9 pm and ten Wednesdays onwards channel Seven airs the model competition ”She’s got the look”. More information at: http://www.kappahl.com/shesgotthelook.
#shesgotthelookSE @carinaladowkappahl

On enclosed photo”She’s got the look” jury members from left: KappAhl’s VP Assortment and Design Carina Ladow, photographer Henrik Halvarsson and ex-model / pr-woman Rosanna Mariano.

For further information:
Anne-Marie Blad, Head of Advertising, tel +46 (0)704 715 623, anne-marie.blad@kappahl.com 
Charlotte Högberg, Head Public Relations. Tel. +46 (0)704 715 631,charlotte.hogberg@kappahl.com

KappAhl was founded in 1953 and is a leading fashion chain in the Nordic region with nearly 400 stores in Sweden, Norway, Finland and Poland together with Shop Online. KappAhl offers good-value fashion of its own design to a wide range of consumers – women, men and children – with a particular focus on women in the mid-life age range. 19% of the range is sustainability labelled. In 2013/2014, the turnover was SEK 4.7 billion and the number of employees approx. 4,500. KappAhl is quoted on NASDAQ Stockholm. For more information, please visit www.kappahl.com.

Download file: 141015 Premiere for kappahl's model search on tv.pdf