KappAhl: New public relations manager
Annette Ravenshorst has been appointed KappAhl's new public relations manager. KappAhl's listing on the Stockholm Stock Exchange has meant greater interest from around the world, not least from the media. This places major demands on well thought out strategic communication towards many different target groups. KappAhl is therefore strengthening itself to meet these demands.
Annette Ravenshorst has a wide-ranging background and many years experience of PR, information and market communication. Her previous job was as project manager at an advertising agency and she has also worked as public relations manager at the stock exchange listed company MediTeam.
She is 38 years old and took up her post on 1 December.
For more information, please contact:
Kajsa Räftegård, Vice President Human Resources & Public Relations, tel: +46 704 71 56 49
Annette Ravenshorst, Manager Public Relations, tel: +46 704 71 56 31
KappAhl is a leading Nordic fashion chain with about 270 stores in Sweden, Norway, Finland and Poland. We design, market and sell clothes for the entire family, but our primary target group is women aged 30 to 50 who buy for the entire family. KappAhl's head office and distribution centre, which handles transport to all stores, are located in Mölndal, on the outskirts of Göteborg, Sweden. KappAhl employs around 3,700 people and more than 90 per cent are women. During the 2005/2006 financial year, KappAhl reported sales of SEK 4.2 billion, with an operating profit of SEK 530 million. KappAhl is listed on the Stockholm Stock Exchange. Further information about the company is available on www.kappahl.com.