Claes Meldgaard takes over as KappAhl’s Vice President Sales

Claes Meldgaard takes over as KappAhl’s Vice President Sales

Claes Meldgaard has been appointed as Vice President Sales at KappAhl. He brings a wealth of leadership experience and sector expertise, most recently from his position as acting CEO at Stayhard, to his new position which he will take up on 1 March 2021.

    “I am delighted to welcome Claes Meldgaard to KappAhl. His role is a key component of our work to build the KappAhl Group’s growth strategy. With his accumulated experience and professional expertise, he steps into the important role of leading our sales channels to new successful heights and future expansion,” says KappAhl’s CEO Elisabeth Peregi.

Claes Meldgaard is 49 years old and has solid retail experience with expertise in every facet of the industry, from product range to sales and business development. He has held a number of leading roles, most recently as acting CEO of Stayhard. He has previously been CEO of Nilson Group and Team Sportia as well as assortment & purchasing director at Ica Non Food. Claes Meldgaard is also a member of the board of Svensk Handel Stil and Silva.

      “KappAhl is a strong brand with significant potential. I am greatly looking forward to being part of the company’s future success together with my new colleagues,” says Claes Meldgaard, incoming Vice President Sales at KappAhl.

For further information, please contact
Charlotte Högberg, Head Corporate Communications, tel +46 (0)70 471 56 31, email

KappAhl was founded in 1953 in Gothenburg and is a leading fashion chain in the Nordic region, with about 380 KappAhl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, together with Shop Online in Denmark. The KappAhl team is made up of some 4,000 colleagues across 400 workplaces in ten countries. We have different backgrounds, ages, skills and styles. But we all share a drive to give everyone the chance to dress well. Our goal is to ensure that everything we do is done in a more sustainable way. Today, 70% of our products are made of more sustainable materials. More information is available at

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