Who we are

A lot has happened since we started selling coats in a basement over 60 years ago. Today we have roughly 400 stores and we are one of Scandinavia's leading fashion retailers. But one thing remains the same. Our insight and care for our customers. For us fashion is about one thing – you.

At KappAhl, fashion is about you

We have a wide selection for women, men and children and we cater especially for women in the prime of life. Everything we do is about confidence through fashion and we want to help you find the right look for you. No matter your age, size, shape and personality.

At KappAhl we think everyone should be able to be themselves. That's why we design clothes that suit you and make you feel great. For example, our brand of jeans is the top seller in Sweden and we are market leaders when it comes to trousers – we sell almost eight million annually.

When we create our collections in our very own design studio, we base our work on real insights of women today. For us, you are the ideal woman, just the way you are.

We listen to our customers and regularly ask them for their opinions. And we understand women as we too are women - over 90 percent of the KappAhl team are women and we take place at all levels of the company.

Here at KappAhl we give many people the opportunity to be well dressed. That is our motto.

It's easy to find the right look for you

It's our calling to help you find your personal style.

We want to give you the confidence to try new things, without getting lost in the world of fashion. We do this by giving you the best possible support and guidance. So ask us when you're in your KappAhl store. We are ready for all sorts of questions and fashion dilemmas.

We also are where you are. Today hundreds and thousands of customers visit us every day. We have roughly 400 stores in Sweden, Norway, Finland and Poland and we are still growing. If you would rather shop on the internet, you can use our online shop.

We believe it should be easy and fun to dress well. That's why we also offer a customer membership with a five percent bonus, with millions of loyal members.

Gorgeous comes in all shapes and sizes

At KappAhl
Our fashion is available in many sizes and for all shapes. It's not you that should fit into our clothes. Our clothes should fit you.

We choose to display our clothes on healthy models and we have our mannequins especially made for us in larger sizes than the standard ones used in the fashion industry.

Our message is – be happy with yourself.

Style is not a size, it's an attitude. And we love you for who you are.

53 per cent sustainable fashion

Sustainability is an integral part of KappAhl. Everything we do, every day, we do with care and respect for people and our environment.

For example, 53 per cent of our fashion is sustainability-labelled and we sell millions of clothes made from sustainable production every year. But we want to reach even further and do better.

We love organic cotton and we are working towards making all cotton production more sustainable. We strive to improve the conditions for everyone who works with us. And we want to run our business with as little environmental impact as possible.

Here at KappAhl we want to give you confidence through fashion. We do that by style-conscious design - whatever style you want. We do it by a wide selection, fair prices, high availability and a sustainable outlook.

At KappAhl you can be yourself.

Welcome to KappAhl.

(Did you know that the KappAhl name comes from our founder, Per-Olof Ahl? He was nicknamed "Kapp-Ahl" when his coat business in Gothenburg became a success in the 1950s.)

More sustainable fashion in your wardrobe

More sustainable fashion in your wardrobe

We want to give you affordable fashion with quality – produced with respect and care for people and the environment. We have come a long way, but we also know that there’s lots left to do. More about sustainability

Contact us

Please contact us! Here are KappAhl's contact details.

FAQs