To compete, tag a friend and write a friendship memory that you share, in the comment section of the picture related to the competition on either Facebook or Instagram. The contest will be held in Sweden, Norway, Finland as well as Poland and with several opportunities to participate within the competition period. The winners will be determined by a jury at KappAhl. This decision cannot be appealed. There will be two winners, one of them that wrote the comment as well as the person tagged in this comment. The criteria for winning will be based on originality and affection. The winners will get two round trip airline tickets and two nights at a four-star hotel in London’s zone 1. They will also receive a fahion kit with a value of 100 EUR, which they will use in pictures and share in their own social media channels. KappAhl will also own the right to these pictures and might share them in KappAhls digital channels. Eventual tax on the value of the price will be paid by the winners. The winners will be announced in one of the images used in the competition and will also be notified by a personal message through the social channel used. The participants must be aged 18 or over and live in Sweden, Norway, Finland or Poland. The competition will be live throughout Nov. 11 2017 until Dec. 11 2017.