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To compete, tag a mum and motivate why she’s a great mum in the comment field on Facebook. The contest will be held on Facebook in Sweden, Finland as well as Poland and there will be two winners per market. The winners will be determined by a jury at KappAhl. This decision cannot be appealed. The criteria for winning will be based on originality. The prize is a gift card with a value of 50 euro. Eventual tax on the value of the price will be paid by the winners. The winners will be announced in the caption of one of the images used in the competition and will also be notified by a personal message through the social channel used. The participants must be aged 18 or over and will be held in Finland the 6-13 May 2018, Poland 19-26 May 2018 and Sweden 20-27 May 2018.