Sustainability for us
We want to give you affordable fashion with quality — produced with respect and care for people and the environment.
Women in focus
We run a school in one of the world's poorest countries, Bangladesh, to strengthen the position of women.
Leave your old textiles with us and together we can save the Earth's resources.
Social conditions in our production countries
Our goal is constant improvements for those who work in our production chain.
Cotton is our most important raw material. Popular and in demand, it also takes a lot of natural resources to produce – which is why we are working to promote more sustainable cotton cultivation.
53 per cent of our range is sustainability-labelled. But we want more! Read about the sustainable materials we use here.