Newbie launches wedding collection

Time for a Newbie wedding! Kappahl’s Newbie brand is prepared for the wedding season as it launches a limited collection of clothes and accessories for women and children in a choice of dreamy white shades, romantic laces, rustic cotton and embroidery. This exclusive collection will be available online from the beginning of April.

Newbie is a fashion brand for children and women that has been offering timeless and sustainable design since 2010. The nostalgic style is Newbie’s signature look, embracing lasting appeal and timeless design. This couldn’t be more true of the new collection, which is the brand’s second wedding collection. Just like the other clothes it creates, these can be worn over and over again without going out of fashion. Designed to celebrate life’s most beautiful moments, The love story collection, as it is called, will be available for a limited period only.

- The love story was created to be worn at weddings and on dressed-up occasions during the spring and summer too. Our constant aim is to create long-lasting styles that you will love and want to wear forever! Crafted from beautiful fabrics like rustic woven cotton with broderie anglaise and lovely lace in a palette of shades of white, every piece in the collection is designed to create wonderful memories. We hope they will be worn on numerous occasions after the wedding too, says Maja Olsbo, Design Lead at Newbie.

The collection of dresses, shirts and trousers, for girls, boys and women, in different shades of white stays faithful to the romantic and nostalgic style, with close attention to artisanal workmanship and careful details. As well as embroidered embellishments and exquisite lace detailing, the collection offers appealing design touches such as jackets with matching trouser braces. A range of accessories that includes tights, straw hats, hair bows and caps is also being launched to complete the special-day look.

- Newbie clothes must not become outdated or something the wearer quickly becomes tired of. It should be easy to mix and match them with items from previous collections, and pass them on to younger brothers and sisters or find new homes for them through second-hand outlets. When our customers purchase clothes or accessories from us, for any occasion, they should feel confident they are making responsible choices for the future of their children and the environment, says Maja Olsbo in closing.