In the end of April, KappAhl launches the winning entry in KappAhl’s Sustainable Design Contest. Winner Lovisa Malmberg Gomis’ design builds on an idea to create so-called intelligent clothing – that is to say, garments that can be varied and that have multiple areas of use, thereby gaining a longer lifespan. Lovisa has designed two dresses, each with three functions – perfect for both everyday wear and parties.
- By creating a garment that can be used in different ways and in different situations, you extend its lifespan. In a playful and creative way, we can actually make a smarter choice for our environment and future. Sustainability is as simple as that, Lovisa explains.
- Lovisa’s idea for smart clothing is both spot on and an inspiration to us at KappAhl. We work hard to find creative solutions that promote more sustainable fashion consumption. And this is just what Lovisa has done in our competition, with her design for multifunctional dresses, says Maria Segergren, KappAhl’s vice president, assortment and design.
Video materials have been produced to show how the smart dresses can be used. See the films HERE, HERE and HERE.
Lovisa’s dresses will be available in select KappAhl stores and online in the end of April 2017.
To borrow products, please contact:
EKPR & Kommunikation, tel. (+46) 08-667 22 06, email@example.com
High-resolution images can be found at www.kappahl.com/press and www.ekprbildbank.com
For more information
Monika Kostovska, Fashion PR and Sustainability Marketing Manager, KappAhl, tel. +46 704 71 55 56, firstname.lastname@example.org