PRESS RELEASE
UNDERWEAR SUMMER 2013
2013-03-28
WONDERFUL UNDIES AT KAPPAHL THIS SUMMER!
Let's treat ourselves to a bit of everyday luxury this summer with some fashionable, feminine nightwear and lingerie. The collection is a combination of loose and close-fitting silhouettes with fun-loving prints, inspired by gentlemen's tie patterns and soft feminine pastels. The micro geometric pattern provides continuity throughout the collection, making the pieces easy to mix and match.
These elegant and comfortable fashion items, made of smooth viscose mixes, create a stylish evening look and a gentle touch in the morning.
The range includes sleepwear for chic women and young girls. The essential item for women is a short and flirty, Kimono-inspired dressing gown which embodies the characteristic silhouette for the season. The soft Jersey nightgown with lace trim adds an elegant and stylish feel, while a pair of micro-print shorts and an all-over-lace longline bra bring a flirtatious appeal to this summer's wardrobe.
Children have a choice of soft and comfortable cotton pyjamas with slimline silhouettes and the micro geometric pattern that characterises the collection.
For more information, please contact:
Carina Ladow, Vice President Product Range and Design Director. Tel. +46 70 471 57 02, e-mail: carina.ladow@kappahl.com
For more information and photos, please contact:
Monika Kostovska, PR/Fashion Press Officer. Tel. +46 70 471 56 31, e-mail monika.kostovska@kappahl.com
Requests for press samples, please contact:
Sanna Cederlöf, Press Officer. Tel. +46 70 470 59 29, e-mail
Sanna.cederlof@kappahl.com
7 OUT OF 10 SWEDES CHOOSE TO GO TO KAPPAHL*
KappAhl is a leading fashion chain with almost 400 stores and 4,500 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by our own fashion team. In 1999, KappAhl was the first fashion chain in the world to receive environmental management standard certification. KappAhl's sales for the 2011/2012 financial year reached almost SEK 4.6 billion. KappAhl’s shares are listed on the Nasdaq OMX Stockholm exchange. More information is available at www.kappahl.com.
*Source: Orvesto Konsument 2012
/Documents/Press/2013%20Pressmeddelanden/130312_Release%20_Collector_en%20(2).pdf