PRESS RELEASE
KappAhl rain wear receives top scores
2012-05-14
KAPPAHL'S RAIN WEAR RECEIVES TOP SCORES
In the Swedish independent test company Testfakta’s annual test of children's rainwear, KappAhl's KAXS rainwear receives top scores. The test examined the quality of twelve rain suits and the results show large differences. With a total rating of 4.8 out of 5.0 and the judgment “Very good” KappAhl's rainwear ranks second place – with a significant price margin to the winner.
– Children are active and with rain gear on, they shall still be able to move freely when playing, we know that this places high demands on our rain gear, said Sofia Wallin, Design and Purchasing manager Kids at KappAhl. – Our priority is to offer excellent rain wear for children at a good price.
KappAhl's rainwear receives the highest possible score (5 out of 5) for waterproofing both before and after abrasion, an area where one can see clear differences in quality according to Testfakta. KappAhl's rainwear also scores high (4.1 out of 5) on tear strength, the material’s ability to resist friction. The test also shows that KappAhl's rainwear is free from heavy metals and phthalates.
– We will continue our work to keep top quality on these parameters also in our future collections, says Sofia Wallin.
See the whole test here: http://www.testfakta.se/foraldrar_barn/article61944.ece (only available in Swedish)
Read more about value-for-money functionality in KappAhl:s rain wear: http://www.kappahl.se/category/estore/artiklar/barn/guider/funktionsguide/kaxs_86128/
For more information and photos:
Sofia Wallin, Design- and Purchasing manager Kids, tel +46 704 71 57 81, sofia.wallin@kappahl.com
Charlotte Högberg, Head Public Relations, tel +46 704 71 56 31, charlotte.hogberg@kappahl.com
7 OUT OF 10 SWEDES CHOOSE TO GO TO KAPPAHL*
KappAhl is a leading fashion chain with more than 380 stores and almost 4,900 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by our own fashion team. In 1999, KappAhl was the first fashion chain in the world to receive environmental management standard certification. KappAhl’s sales for the 2010/2011 financial year reached almost SEK 5 billion and its operating income was SEK 222 million. KappAhl is quoted on Nasdaq OMX Stockholm. More information is available on www.kappahl.com.
*Source: Orvesto Konsument 2011
Read the press release here