PRESS RELEASE
Party collections at KappAhl, Autumn 2012
2012-08-14
DRAMATIC BLACK AND GLITTERY METALS IN THE FESTIVE COLLECTIONS FROM KAPPAHL, WINTER 2012
KappAhl's festive collections for women, children and men include a large dose of glitter and glamour. With black as the base for all departments, there is the opportunity for many brilliant colour combinations.
WOMEN
KappAhl's festive collection 2012 is atmospheric black, glittering in gold and silver. Figure-flattering dresses are centre stage, many with details, such as lace and fringes, to raise the festive atmosphere further. Dramatic drapes on tops are matched with narrow skirts or coated trousers. Jewellery and accessories are in classic silver. As the icing on the cake, glittery festive bags are available!
MEN
The festive season in KappAhl's men's department, winter 2012, is relaxed and stylish. The key garment is a black-tie inspired jacket with silk facings, which is matched with a dress shirt and dress trousers for a relaxed well-dressed look. A silk scarf round the neck and the party can begin! The colours are classical black and white with touches of grey. Red and purple contrast as accent colours, and are to be seen on many accessories, including the tie, autumn's most important accessory.
CHILDREN
For children, the festive season is full of colour with rock influences. The style is fashionably inspired by the 60s with patterns in dots and blocks of black, white and red for both boys and girls in sizes 122-170. For sizes 86-122, the colour scale for girls is wonderful bright cerise and red. Leggings are matched with tops, many in wonderful festive, shimmering material. For boys, there are checked shirts and striped T-shirts, preferably worn together with a pair of braces and bright red denim trousers.
For further information:
Monika Kostovska, Head of Fashion Press at KappAhl
Tel. +46 (0) 31 771 55 56, mobile +46 (0) 704 71 55 56 Email: monika.kostovska@kappahl.com
Carina Johansson, Head of Design at KappAhl
Tel. +46 (0) 31 771 55 27, mobile +46 (0) 704 71 55 27 Email: carina.johansson@kappahl.com
7 OUT OF 10 SWEDES CHOOSE TO GO TO KAPPAHL*
KappAhl is a leading fashion chain with more than 380 stores and 4,900 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by its own fashion team. KappAhl was the first fashion chain to be environmentally certified, in 1999. KappAhl’s sales for the financial year 2010/2011 totalled approximately SEK 5 billion and its operating income amounted to SEK 222 million. KappAhl is quoted on Nasdaq OMX Stockholm. More information is available on www.kappahl.com.
*Source: Orvesto Konsument 2011
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