PRESS RELEASE
Vendela Kirsebom for KappAhl
2012-05-24
VENDELA KIRSEBOM FOR KAPPAHL
When KappAhl start showing their summer collections for 2012, it is with Norwegian-Swedish supermodel, TV host and actress Vendela Kirsebom in center.
- Vendela is a great representative for the KappAhl customer: she is the woman in the middle of life with family and children, says Monika Kostovska, Head of Fashion PR at KappAhl.
- With our communication, we want to visualize that KappAhl is for the many people, our images shows togetherness and joy with many different types of models and shapes.
KappAhl’s campaigns with Vendela Kirsebom will appear in stores, big screens, online, on television and in print media during the summer.
See KappAhl's latest film here: http://www.youtube.com/designbykappahl
For more information and photos:
Monika Kostovska, Head of Fashion PR. Tel +46 704 71 55 95. monika.kostovska@kappahl.com
Charlotte Högberg, Head Public Relations, tel +46 704 71 56 31, charlotte.hogberg@kappahl.com
7 OUT OF 10 SWEDES CHOOSE TO GO TO KAPPAHL*
KappAhl is a leading fashion chain with more than 380 stores and almost 4,900 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by our own fashion team. In 1999, KappAhl was the first fashion chain in the world to receive environmental management standard certification. KappAhl’s sales for the 2010/2011 financial year reached almost SEK 5 billion and its operating income was SEK 222 million. KappAhl is quoted on Nasdaq OMX Stockholm. More information is available on www.kappahl.com.
*Source: Orvesto Konsument 2011
See the press relase here