It's all about being friendly
Classic garments with sustainability in autumn's "It's all about being friendly" collection
For autumn 2012 KappAhl presents its collection "It's all about being friendly", garments for women and children. The starting point is classic ‘feel good' clothes that work just as well for everyday wear. All of the garments contain more environmentally friendly materials such as recycled wool and organic cotton and the colour scale is classically neutral.
Autumn's "It's all about being friendly" has a pure, timeless feeling. The materials are environmentally friendly throughout, with organic cotton, warm wool mixes as well as a pair of leggings and a vest in recycled polyester.
"All of the garments have a natural, classic feeling with the right look, which means they will stay current for a long time", says Carina Johansson, KappAhl's Design Manager. "To further increase the feeling of warmth and character, all of
the garments have a specially designed label. Humorous and clever prints adorn several parts of the collectiThe colour scale is neutral – white, beige, grey and black. In the women's collection, the longer knitted cardigan in beige is an important and usable garment, as is the jersey set in grey melange. Among the accessories for women are a handbag and a bracelet in vegetable-tanned leather. A heavy knit shnd wrist warmers are perfect when the autumn chill comes calling.
The "It's all about being friendly" children's clothes come in sizes 44-74 and are a complement to KappAhl's much-loved children's collection Newbie. The garments include bodys and sweaters in the softest cotton jersey, which have all been created with consideration for the wearer and the environment.
"We want people to feel secure when dressing their baby, so we only use organically grown cotton", says Carina Johansson.
For children there are also accessories such as caps in soft jersey and warm tights in classic stripes.
For further information:
Carina Johansson, Head of Design at KappAhl
Tel. +46 (0) 31 771 55 27, mobile +46 (0) 704 71 55 27 Email: email@example.com
Monika Kostovska, Head of Fashion Press at KappAhl
Tel. +46 (0) 31 771 55 56, mobile +46 (0) 704 71 55 56 Email: firstname.lastname@example.org
KAPPAHL HAS FOCUSED ON SUSTAINABILITY FOR 20 YEARS
In our daily operations, KappAhl works conscientiously to create opportunities for a sustainable future. As early as 1993, we launched our first eco-clothes collection and in 1999 we were the first fashion chain in the world to receive ISO 14001 certification. Today, 20% of our range is eco-labelled. This makes KappAhl the second largest seller of eco-fashion in the Swedish market. KappAhl wants to promote actively the development of individuals and the environment in the countries in which we operate. We participate actively in a number of collaborative projects around the world, including the Better Cotton Initiative (BCI), whose objective is to guarantee the availability of sustainably cultivated cotton. In 2011, under the BCI's regulatory framework, KappAhl began a unique partnership with two other fashion chains to accelerate the development of organic cotton cultivation. In the same year, a research project was started at the Swedish School of Textiles in Borås (Sweden) aimed at creating better opportunities for recycling clothes. The project is sponsored by KappAhl in collaboration with other stakeholders in the industry. We also have partnerships in other projects with organisations such as the World Bank and the International Council of Swedish Industry. More information is available at www.kappahl.com. DOWNLOAD PRESSRELEASE