PRESS RELEASE

KappAhl flagship store premieres in Palladium, Prague

2011-05-17

KappAhl flagship store premieres in Palladium, Prague


Swedish fashion chain KappAhl presents a gala opening when premiering its flagship store in Prague, Czech Republic, on Thursday 12th May. The store is located right in the center of the Prague shopping district, in the shopping mall Palladium.  The 1 000 square-meter store will offer KappAhl’s complete range of inspiring and good value fashion for women, men and children
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KappAhl’s latest store, which covers an area of 1 000 square metres, is in a central location in the fashionable Palladium shopping center in the central of Prague. The opening continues KappAhl’s strategy of establishing presence in central business districts and shopping centres.
The new store will premiere with a gala ceremony attended by invited customers, Czech celebrities such as Pavel Šporcl and Bára Kodetová and KappAhl top management. Attractive opening gifts, offers and entertainment will be offered and the KappAhl spring collection will be presented on two catwalks with models such as miss Czech Republic 2011, Jitka Nováčková, and other well-known models.
  
– We are very much looking forward to welcoming our customers to our new store. Fabulous new fashion items will be delivered every week, says Zuzana Cisternas, Country Manager KappAhl Czech Republic.

With the store in Palladium, KappAhl has five stores in the Czech Republic and a total of close to 370 stores in the Group. 
– The Czech Re¬public is a growing market for KappAhl’s fashion. Our ambition is to establish ourselves in attractive shopping locations across the Czech Republic, where our fashion has the opportunity to be seen in the best way, says Zuzana Cisternas.



KappAhl is a leading fashion chain with 370 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All garments are created by the company’s own designers. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. KappAhl’s sales for the 2009/2010 financial year totaled SEK 5.1 billion and its operating income amounted to SEK 551 million. KappAhl is listed on Nasdaq OMX Stockholm. For further information, please visit www.kappahl.com.

For more information contact:
Zuzana Cisternas, Country Manager KappAhl Czech Republic
Phone: +420 725 752 108. E-mail: zuzana.cisternas@kappahl.com

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