KappAhl to open in Strömpilen, Umeå
KappAhl to open in Strömpilen
The KappAhl fashion chain continues its expansion offensive. Over the last few days, contracts have been signed to establish a store in Strömpilen, Umeå, Sweden. The store is planned to open during spring of 2011.
KappAhl Sweden is expanding with the aim of making KappAhl’s fashion more accessible to more people. “We have a clear goal with our expansion; to give more customers the opportunity of shopping in our attractive stores ", says Urban Solander, Country Manager KappAhl Sweden. “We are proud to be one of the leading fashion chains in Sweden and are constantly developing our operations to remain at the cutting edge”.
KappAhl will hence forth have three stores in Umeå, since the store in Kungspassagen will close in mid-June. The remaining stores will be located at Gallerian MVG, Ersboda and Strömpilen
Finding the right location is crucial to KappAhl's development strategy. “The new store in Umeå will be the first store established close to Ica Maxi in Strömpilen. The location thereby honours our strategy to establish KappAhl in the best central business locations and shopping malls," says Maria Wågström, Establishment Manager KappAhl Sweden.
The new KappAhl store is planned to cover around 750 square metres and will offer shoppers the entire KappAhl range of inspiring and highly-affordable fashion items for women, men and children.
More new KappAhl stores opening soon
KappAhl has a stated target of opening 20 to 25 new stores each year. Since the start of the financial year, September 1st 2010, 16 stores have opened within the group. There are currently contracts to open around 50 further stores in Sweden, Norway, Finland, Poland and the Czech Republic, around ten of these within the current financial year.
For more information, please contact:
Urban Solander, Country Manager KappAhl Sweden
Telephone +46 (0)702-35 35 95. E-mail firstname.lastname@example.org
Charlotte Högberg, Head of Public Relations, KappAhl
Telephone +46 (0)31-771 56 31. E-mail email@example.com
KappAhl is a leading fashion chain with 360 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All garments are created by the company’s own designers. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. KappAhl’s sales for the 2009/2010 financial year totalled SEK 5.1 billion and its operating income amounted to SEK 551 million. KappAhl is listed on Nasdaq OMX Stockholm. For further information, please visit www.kappahl.com.Download press release