PRESS RELEASE
KappAhl is opening in Kramfors
2010-11-24
KappAhl is opening in Kramfors
The KappAhl fashion chain continues its expansion offensive in Sweden. Over the last few days, contracts have been signed to establish a store in Kramfors. The store is planned to open in the autumn of 2012.
KappAhl Sweden is expanding with the aim of making KappAhl’s fashion more accessible to more people. “We have a clear goal with our expansion; to give more customers the opportunity of shopping in our attractive stores ", says Urban Solander, Country Manager KappAhl Sweden. “We are proud to be one of the leading fashion chains in Sweden and are constantly developing our operations to remain at the cutting edge.
Finding the right locations is crucial to KappAhl's development strategy. “The store in Kramfors will be in the new mall being built close to the central square and honours our strategy to establish KappAhl in the best central business locations and shopping malls," says Maria Wågström, Director of Establishment KappAhl Sweden.
The new KappAhl store is planned to cover around 900 square metres and will offer shoppers the entire KappAhl range of inspiring and highly-affordable fashion items for women, men and children.
More new KappAhl stores opening soon
KappAhl has a stated target of opening 20 to 25 new stores each year. Since the start of the financial year, on 1st September 2010, 16 stores have opened within the group. There are currently contracts to open a further 45 stores in Sweden, Norway, Finland, Poland and the Czech Republic, ten of these in the next financial year.
For more information, please contact:
Urban Solander, Country Manager KappAhl Sweden
Phone +56 (0)702-35 35 95. E-mail urban.solander@kappahl.com
Charlotte Högberg, Head of Communications KappAhl
Phone. +46 (0)31-771 56 31. E-mail: charlotte.hogberg@kappahl.com
KappAhl is a leading fashion chain with 360 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by our own fashion team. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. KappAhl’s sales for the 2009/2010 financial year totalled SEK 5.1 billion and its operating income amounted to SEK 551 million. KappAhl is listed on Nasdaq OMX Stockholm. For further information, please visit www.kappahl.com.
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