PRESS RELEASE
SPRING 2011 AT KAPPAHL TWEENIES
2010-11-24
Flower, lace and updated preppy at KappAhl Tweenies
The spring 2011 at KappAhl offers everything from romantic flower prints to colourful sailor themes and relaxed sporty fashion.
-“Simple life is the main inspiration for girls. Flower prints and lace detailing are presented and matched along with denim pants with thigh pockets. The result is a look where the romantic softness meets the cleaner and rougher style”, explains Anna Bredberg, Design & Purchasing Manager KappAhl’s Childrenswear.
The theme Monte Carlo presents a new interpretation of the sailor fashion. It is a colourful theme where the stripe is in focus and the girls are styled with the 50’s in mind. The boy’s collection has an updated preppy look where green and red chinos are offered along with a few in denim!
-“This spring will offer stripes and flower prints where bright colour meets neutral and softer pastel for girls”, says Anna Bredberg. Checks and stripes are in focus for boys and as we approach summer a wide range of surf prints will appear in the collections. All the pieces have comfort and durability with materials such as cotton, jersey and a whole lot of denim!
For pictures, go to our picture bank
For further information and pictures, please contact:
Anna Bredberg, Design & Purchasing Manager KappAhl Children
Phone +46 31 771 55 10, mobile +46 704 71 55 10. Email: anna.bredberg@kappahl.com
Monika Kostovska, Fashion Press Manager
Phone +46 31 771 55 56, mobile +46 704 71 55 56. Email: monika.kostovska@kappahl.com
KappAhl is a leading fashion chain with over 350 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells good-value fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group. All KappAhl garments are designed by the company’s own fashion team. In 1999 KappAhl became the first fashion chain to be certified for its environmental management work. KappAhl’s sales for the financial year 2009–2010 totalled approximately SEK 5.1 billion and operating income amounted to SEK 551 million. KappAhl shares are quoted on the Nasdaq OMX Stockholm stock exchange. For more information please visit www.kappahl.com.
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