PRESS RELEASE
SPRING 2011 AT KAPPAHL CHILDREN
2010-11-24
Colourful patterns and cool neutrals offer a playful spring at KappAhl Children
Sailor stripes, colourful preppy and useful basics are just small parts of what is offered in KappAhl’s collection for the youngest in the family, during the spring of 2011.
SIMPLE LIFE
A clean cut style where classic basic pieces are layered with influences of older times. The chino-pant is presented in new variations and is, on the boys side, combined with cotton- and grandpa shirts in shades of blue. The girl side is influenced of utility and the cargo trend, matched with romantic flower prints. Denim is still the key material and the dungaree pant makes a return to both girls and boys.
-“Other key items is the chino-pant, the loose fitted jersey pant and the army jacket”, says Anna Bredberg, Design and Purchasing Manager, KappAhl Childrenswear The colour scheme is neutral with shades of beige and khaki and cool blue tones mixed with denim. For girls combined with coral and pink.
MONTE CARLO
Sailor in a new way! A colourful theme where the stripes are essential. The 50’s and 60’s is a source of inspiration on the girls side, while the boys side includes an updated and colourful preppy look, with a pair of red chinos among the pieces.
-“Denim, chinos, striped jersey, fuller skirts and knits all come in crispy, washed cotton”, Anna Bredberg concludes.
For pictures, go to our picture bank.
For further information and pictures, please contact:
Anna Bredberg, Design & Purchasing Manager, KappAhl Child
Phone +46 031 771 55 10, mobile +46 704 71 55 10. Email: anna.bredberg@kappahl.com
Monika Kostovska, Fashion Press Manager
Phone +46 31 771 55 56, mobile +46 704 71 55 56. Email: monika.kostovska@kappahl.com
KappAhl is a leading fashion chain with over 350 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells good-value fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group. All KappAhl garments are designed by the company’s own fashion team. In 1999 KappAhl became the first fashion chain to be certified for its environmental management work. KappAhl’s sales for the financial year 2009–2010 totalled approximately SEK 5.1 billion and operating income amounted to SEK 551million. KappAhl shares are quoted on the Nasdaq OMX Stockholm stock exchange. For more information please visit www.kappahl.com.
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