PRESS RELEASE
Swedish fashion chain KappAhl opens its 357th store
2010-10-19
Swedish fashion chain KappAhl opens its 357th store
KappAhl opens in Haninge Port 73
KappAhl, the Swedish fashion chain, will be opening its newest store on Wednesday 20th October in a prime location on the shopping area of Haninge Port 73. This spacious 850-square-meter store will be offering shoppers the entire KappAhl range of inspiring and highly-affordable fashion items for women, men and children.
“We are a good complement when creating an accessible shopping area with large potential for the immediate surroundings,” says Inna Ångman, who is the Store Manager for KappAhl’s new store.
KappAhl’s latest store, which covers an area of 850 square metres, is in a choice location in the newly built Haninge Port 73, close to the E4. The opening of the Haninge Port 73 store continues KappAhl’s strategy of establishing a presence in central business districts and shopping centres.
“Our modern store offers the current season fashion and is located at best position of the new centre,” says Inna Ångman, who has worked for KappAhl for 15 years.
Customers come to KappAhl’s stores to find the current season’s fashions in a well-coordinated range for women, men and children, including KappAhl’s eco and environmentally-friendly range. “We offer customers the latest fashions for everyday wear and special occasions with matching accessories,” Inna Ångman explains.
The store will have seven employees - a store manager, a visual merchandiser and five sales personnel. The interior of the store will be light and bright in keeping with KappAhl’s modern décor concept. It is also environmentally-friendly in many ways, using less electricity for lighting and air conditioning.
The red carpet will be rolled out on Wednesday for the Grand Opening and a host of attractive promotional offers. The store will be giving all its customers a 30% discount on its entire range from Wednesday through Sunday.
Inna Ångman says, “Fabulous new fashion items are delivered to our stores every week. We are really lookingforward to welcoming our customers”.
More new KappAhl stores opening soon
KappAhl has an explicit target of opening 20 to 25 new stores each year. It currently has plans to open approximately 45 more stores in Sweden, Norway, Finland, Poland and the Czech Republic, ten of these during this year.
For more information, please contact:
Inna Ångman, Store Manager, phone +46 8 777 08 30
Charlotte Högberg, Head of Communications, phone +46 31 771 56 31
KappAhl is a leading fashion chain with close to 360 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells good-value fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by its own fashion team. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. KappAhl’s sales for the 2009/2010 financial year totalled SEK 5.1 billion and its operating income amounted to SEK 551 million. KappAhl’s shares are listed on the Nasdaq OMX Stockholm exchange. For further information, please visit www.kappahl.com.
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