New collection - Hampton Republic 27
Timeless American fashion from KappAhl with Hampton Republic 27
Looking for timeless American fashion that’s preppy-inspired and exciting? With its major Hampton Republic 27 initiative, KappAhl will be introducing a completely new collection for fashion-conscious men.
“Our new Hampton Republic 27 brand is a declaration of our adoration for the good life and classically masculine American fashion. We’ve taken a lot of care over the quality and details in these designs,” says Niclas Andersson, Head of Purchasing and Design at KappAhl Man.
The Hamptons is located a few hours’ drive out of New York along Route 27. Here, on the south-easterly tip of Long Island, stressed-out city people can find the good things in life: tennis, long, sandy beaches and some great food – the big favourite on the restaurant menu are the plump lobsters.
Visitors encounter a lifestyle where a smart city look has given way to a more relaxed, enjoyable lifestyle. The Hampton Style is permeated by an unspoken dress code: “Always look great, no matter what the occasion”. Lounge suits are rare: jeans and chinos are the order of the day. Casual, but with a stylish twist.
This timeless American, preppy-inspired style forms the basis for Hampton Republic 27. This new collection will make sure gentlemen are dressed appropriately regardless of whether it’s business as usual or whether there’s no dress code at all.
You can kit out your entire wardrobe with Hampton Republic: outdoor garments, jackets, jeans, trousers, shirts, knitwear and woollens, and accessories. The details are well thought out and cleverly implemented; as you’ll see from the buttons, labels, sleeve linings and seams.
“We want to inspire men to put together a classic American wardrobe which they can use for all kinds of occasions, at work and at home. At the same time, we want to encourage them to go for more playful combinations and bold colours,” says Niclas Andersson.
Hampton Republic 27 will be launched in September 2010 on all KappAhl markets.
For press images please visit our imagebank
For more information and illustrations, please contact:
Monika Kostovska, Fashion Press Manager. Telephone +46 (0) 31 771 55 56,
mobile +46 (0) 704 71 55 56
Niclas Andersson, Head of Purchasing and Design. Telephone +46 (0) 31 771 57 10,
mobile +46 (0) 704 71 57 10