PRESSRELEASE
KappAhl Proxtec
2010-06-10
KappAhl KAXS Proxtec – outerwear for fun
and games whatever the weather!
KappAhl’s popular collection of outerwear will soon be on sale for a third successful season. With functional garments from the Kaxs Proxtec collection, playing outdoors in wet and windy conditions is never a problem.
For autumn and winter 2010 KappAhl is extending its range of functional outerwear for young children, with even more clothes in high quality materials.
“The quality of these garments is very high and they are fully water-resistant (5,000 mm) with taped seams, 3M reflective strips and other functional features,” explains Anna Bredberg, Manager for Design and Purchasing for Childrenswear at KappAhl. “We have focused on meeting the need for playsuits that can withstand rain and wind, snow and low temperatures at the same time as they breathe.”
“These are clothes for girls and boys in cheerful colours such as green, lilac and red on a base of black and grey,” Anna Bredberg says. “In addition to rain suits, jackets and trousers, this year’s expanded collection also includes accessories such as hats and mittens.”
KAXS Proxtec garments will be available in KappAhl stores from week 31 (2 August onwards). Sizes from 80–128 cm.
For further information and pictures, please contact:
Anna Bredberg, Manager, Design & Purchasing, Childrenswear, tel. +46 (0)31-771 55 10, mobile +46 (0)704-71 55 10
Monika Kostovska, Fashion Press Manager, tel. +46 (0)31-771 55 56, mobile +46 (0)704-71 55 56
For pictures, please visit our image bank.
KappAhl is a leading fashion chain with 350 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells good-value fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group. All KappAhl garments are designed by the company’s own fashion team. In 1999 KappAhl became the first fashion chain to be certified for its environmental management work. KappAhl’s sales for the financial year 2008–2009 totalled approximately SEK 5 billion and operating income amounted to SEK 525 million. KappAhl shares are quoted on the Nasdaq OMX Stockholm stock exchange. For more information please visit www.kappahl.com.
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