Autumn Fashion 2010 Baby & MiniKids
Well-dressed 40s and happy colours at the
The British countryside and the charmingly well-dressed 40s are the inspiration for the KappAhl small children- and baby department this autumn.
– The collection feels romantic on both small girls and boys, says Sofia Wallin, Collection Manager Baby & Minikids.
Shirts, finely knitted cardigans and henley shirts are combined with denim for a classic look with a small twist on the boy’s side. The garments may well be styled with suspenders and the classic check flat cap. The colour scheme consists of dull shades of brown, grey, khaki green and beige for small boys and dull pastels in pink and purple for small girls. Blouses, a reversible fur vest and leggings with riding pant details are some of the garments for the girls.
Apart from the 40s KappAhl designers continues to be inspired by the 80s.
- Sweaters with protruding graphic prints like Minnie Mouse, and mc-details on leggings give the right 80’s feeling, says Sofia Wallin.
KAXS continues with its playful and colourful garments with graphic patterns and shapes. New this season is the lovely autumn colours such as petrol, turquoise and purple. These colours can be seen on long sleeved tops, hoodies and sweatpants made by the softest cotton.
For further information please contact:
Sofia Wallin, Collection Manager Baby & Minikids, direct 031-771 57 81, mobile 0704-71 57 81
Monika Kostovska, Fashion press manager KappAhl, direct 031-771 55 56, mobile 0704-71 55 56
For press images please visit our imagebank.
KappAhl is a leading fashion chain with 350 stores and 4800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells good-value fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group. All KappAhl garments are designed by its own fashion team. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. KappAhl’s sales for the twelve-month period ending 31st August 2009totalled approximately SEK 5 billion and its operating income amounted to SEK 525 million. KappAhl shares are quoted on Nasdaq OMX Stockholm. For more information please visit www.kappahl.com.