Autum Fashion 2010 Tweenies
Colour and rock’n’roll at KappAhl Tweenies this autumn
Denim, strong colours, rock’n’roll and sporty are some of the key words in KappAhls Tweenies collection this autumn. A collection where girls and boys aged 7-14 is guaranteed to find their favourites for the season.
Utility: A tough collection with a rock’n’roll attitude where the key items for girls are tops with prints, net jumpers, checkered shirts, jeans and leggings.
- The garments may well be styled layer on layer combined with a pair of heavy boots, says Tina Nicander, Collection Manager KappAhl Tweenies.
The colour scheme consists of khaki green, black and off white and is accentuated by a pale pink shade. The silhouette is narrow at the bottom and oversized at the top. Apart from big prints, with text and faces, some garments are decorated with studs and side pockets.
It is a colourful autumn for boys and we can see both neon yellow, orange and turquoise prints on sweaters and t-shirts on a black background. The garments are sporty and relaxed. The collection includes everything from plain basic sweaters to denim and baggy sweatpants.
Comp: A collection consisting of sportier garments with a colour scheme with off white and black as the base and where deep cerise and petrol blue act as the accentuating colours on the girl side. Some garments are even decorated by embroideries.
- It is comfortable clothes such as sweatpants, tops and hoods, all in the softest cotton, tells Tina Nicander.
American rugby has been the inspiration for the boy’s garments, where striped sweaters with big numbers as prints are used. The garments have a nice retro touch to them. Denim- and sweatpants and checkered shirts and hoodies are also part of the key garments.
Lab Industries: As in previous collections denim is the key in this collection. For girls the slim fitted jeans continues to dominate and will be available in a variety of washes and colours like grey, blue and black.
- Also on the boy’s side denim is playing the leading role, but we can also find some checkered shirts and t-shirts here, says Tina Nicander.
The jeans will be available in different washes and some styles are baggy and have twisted legs.
For further information please contact:
Tina Nicander, Collection Manager KappAhl Tweenies, direct 031-771 57 54, mobile 0704-71 57 54
Monika Kostovska, Fashion press Manager, direct 031-771 55 56, mobile 0704-71 55 56
For press images please visit our imagebank.
KappAhl is a leading fashion chain with 350 stores and 4800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells good-value fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group. All KappAhl garments are designed by its own fashion team. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. KappAhl’s sales for the twelve-month period ending 31st August 2009totalled approximately SEK 5 billion and its operating income amounted to SEK 525 million. KappAhl shares are quoted on Nasdaq OMX Stockholm. For more information please visit www.kappahl.com.