PRESS RELEASE
KappAhl supports the Swedish Heart-Lung Foundation
2012-03-02
HELP SAVE THE WOMEN’S HEART!
For the fifth year in a row KappAhl sells jewelry in favor of the Swedish Heart-Lung Foundation’s campaign "Save the women's heart - Go Red". This year a beautiful necklace and bracelet designed by Miss Dee. All proceeds from the sale will go directly to the campaign.
Women are KappAhl’s primary target group. The fashion chain is proud to, together with its customers, contribute to the vital research into women’s heart. The Heart-Lung Foundation´s campaign “Save the women’s heart – Go Red” aims to highlight that women suffer from heart disease to the same extent as men. Many women live in ignorance of the risk of getting heart disease, and in fact, more women die from heart disease than any other disease. More knowledge about women’s heart is needful. The Heart-Lung Foundation’s goal is to halve the mortality rate in acute heart attack for women within five years and thereby save the lives of over 2,000 women each year.
Last year’s campaign raised the highest amount ever from KappAhl and its customers. The company sold campaign products for close to 1.1 million SEK and at the end of the year a check by the same amount was handed over to the Heart-Lung Foundation. KappAhl now looks forward to once again show its support for hundreds of thousands of women who suffer from heart disease. KappAhl wants to help save women's heart.
For more information please contact:
Charlotte Högberg, Head Public Relations
Tel +46 31-771 56 31, email charlotte.hogberg@kappahl.com
7 OUT OF 10 SWEDISH PEOPLE CHOOSE TO GO INTO A KAPPAHL STORE*
KappAhl is a leading fashion chain with more than 380 stores and almost 4,900 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by our own fashion team. In 1999, KappAhl was the first fashion chain in the world to receive environmental management standard certification. KappAhl’s sales for the 2010/2011 financial year reached almost SEK 5 billion and its operating income was SEK 222 million. KappAhl is quoted on Nasdaq OMX Stockholm. More information is available on www.kappahl.com.
*Source: Orvesto Konsument 2011
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