PRESS RELEASE
Boden next stop for KappAhl
2009-10-28
Boden next stop for KappAhl
Tomorrow the fashion chain KappAhl premiere in the Enter shopping centre in Boden. The store will offer the whole KappAhl range of price worthy fashion for women, men and children.
-We have high expectations. People are calling all the time asking when we open. We feel wished-for by the people in Boden, says Anna Jakobsson, store manager for the new KappAhl store.
Thursday, 29 October, KappAhl will open at Enter shopping centre. KappAhl’s strategy is to establish itself in key business locations and shopping centres. The new store has two stories totalling about 900 square meters with a good location in the new mall.
-We really have the best location with windows overlooking the pedestrian street. The new shopping centre is very attractive, a real boost for Boden, says Anna Jakobsson, who has worked for over seven years as store manager for other firms in the clothing industry.
Eight employees will work in the store. There will be one store manager, a decorator and six sales assistants. With the shop in Boden, KappAhl will have 148 stores in Sweden.
- We received many spontaneous applications even before we announced that KappAhl would open in Boden. The KappAhl fashion concept is well-suited for Boden. Our offer is directed to the whole family and our stores are environmentally certified, says Anna Jakobsson.
The opening coincides with the relaunch of Vintage Stories, a successful KappAhl collection where each garment has a personal story.
The new store’s interior follows KappAhls modern design concept with light and easy fitting. It also environmentally adapted with less power for lightning and cooling.
For more information and pictures contact:
Anna Jakobsson, Store Manager, phone +46 921 101 14
Annette Björklund, Head of Communications KappAhl Group, phone +46 31 771 56 31, mobile phone +46 704-71 56 31
KappAhl is a leading fashion chain with close to 360 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells good-value fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by its own fashion team. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. KappAhl’s sales for the 2009/2010 financial year totalled SEK 5.1 billion and its operating income amounted to SEK 551 million. KappAhl’s shares are listed on the Nasdaq OMX Stockholmexchange. For further information, please visit www.kappahl.com.