PRESS RELEASE
Awarded Best in Test for price and quality
2009-09-09
Awarded Best in Test for price and quality
KappAhl rainwear for children was awarded Best-in-test referred to a test published in the Swedish magazine “Vi föräldrar”. The test measured eight rain gears with focus on water resistance, tear strength, durability and safety.
- Quality is an important part of our functional fashion side-by-side to offering an attractive price for our customers, says Anna Bredberg, Design and Purchasing Manager.
The test showed that KappAhl’s rain gears offered best price and also got full pot in terms of water resistance and abrasion resistance, both important factors in rain gear for children.
- It is very rewarding that our efforts to meet customer demands for quality and design get attention in a competitive test, says Anna Bredberg.
For more information and pictures contact:
Anna Bredberg, Design and Purchasing Manager,
phone +46 31 771 55 10 mobile phone: +46 704 71 55 10
Annette Björklund, Head of Communications KappAhl Group,
phone +46 31 771 56 31, mobile phone +46 704-71 56 31
KappAhl is a leading fashion chain with close to 360 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells good-value fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by its own fashion team. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. KappAhl’s sales for the 2009/2010 financial year totalled SEK 5.1 billion and its operating income amounted to SEK 551 million. KappAhl’s shares are listed on the Nasdaq OMX Stockholmexchange. For further information, please visit www.kappahl.com.