PRESS RELEASE
Praised as this year’s blooming company
2009-09-08
Praised as this year’s blooming company
KappAhl has today received the award this year’s blooming company. The prize is awarded by the Mayflower charity foundation and is given away by Sweden’s queen Silvia. The reason why KappAhl gets this award is because of the commitment to improving conditions for children and combat child poverty.
- KappAhl has a great moral responsibility that all members of society. Our cooperation with the Mayflower foundation is a good and appreciated way to take the responsibility, says Christian W. Jansson, CEO of KappAhl.
The Mayflower is Sweden’s largest charity foundation for children and their aim is to improve the situation for children in Sweden and to fight child poverty. The motivation of the award this year’s blooming company says:
“KappAhl has enthusiastically embraced and are committed to the Mayflower’s work for economically disadvantaged children in Sweden. In addition to fulfil the criteria required on a blooming company such as assist and strengthen the children’s collection, they have also taken the initiative to create campaigns and activities with the aim of contributing to the Mayflower’s work. KappAhl has also contributed to convey information about the Mayflower both internally and externally and beyond this showed a great interest in issues concerning children’s situation”.
-During the collection period, which lasted for two weeks, children in Sweden gathered 49.5 million Swedish crowns, said Lena Holm, Mayflowers general secretary. It is a record result for the mayflower. To sell directly to our associate companies is a new arena for us and we are very happy for the dedication and reception KappAhl showed the kids that sold the Mayflower.
- It was a wonderful experience when we had “Sweden’s best sellers” in our office, says Christian W. Jansson. There was a direct visible evidence of what a joy KappAhl’s social commitment can create, in both directions.
Information about KappAhls cooperation with the Mayflower:
School children sold the Mayflower on KappAhls head office. KappAhl contributed as much as the sum of sales. The children also received a tour of KappAhl’s design department, where all the clothes are designed and adjusted to KappAhl’s audience. K KappAhl also supports the Mayflowers activity on Galtarö where the children’s very own summer house is, by providing them with clothing. KappAhl also contributed money for musical instruments to “Rockladan” on Galtarö.
For more information and pictures contact:
Ann-Marie Heinonen Head of Environment KappAhl, phone +46 31 771 55 95
Annette Björklund, Head of Communications KappAhl Group, phone +46 31 771 56 31, mobile phone +46 704-71 56 31
KappAhl is a leading fashion chain with close to 360 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells good-value fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by its own fashion team. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. KappAhl’s sales for the 2009/2010 financial year totalled SEK 5.1 billion and its operating income amounted to SEK 551 million. KappAhl’s shares are listed on the Nasdaq OMX Stockholmexchange. For further information, please visit www.kappahl.com.