STORE MANAGER - TINA NILSSON
"I AM PASSIONATE ABOUT THE WORK I DO AND WOULD LOVE TO SEE ALL MY CO-WORKERS SHARE THE SAME ENTHUSIASM"
Naturally, our store has to run at a profit. My role as store manager entails a high level of responsibility and independence and I want to do my job to the best of my ability. It is essential to have happy, fulfilled staff. If they are happy then this is reflected in the performance of our store.
I have had the privilege of recruiting 80 percent of those who work for me. Feedback meetings are a valuable tool. We examine how weaknesses can become strengths. It can be tough at times, but the key is to be straightforward and honest. I am passionate about the work I do and would love to see such enthusiasm in all my co-workers, not just a spark of interest. If there’s no enthusiasm it makes me wonder if they are really happy in their jobs at KappAhl.
ORIGINALLY A SEAMSTRESS
I trained to be a seamstress and ran my own dressmaking business during the 1980s. In the early 90s, I came into contact with KappAhl and joined them as an alterations seamstress. This gave me an inside look at KappAhl. I’ve been able to apply the experience of running my own business to my work as store manager in a number of ways, for example, in taking responsibility for my actions and decisions. I began working as a store manager for KappAhl in 1995 and have to say that the more experience I gain and can draw on, the more interesting my work becomes.
ALWAYS HELP ONE ANOTHER
My day usually starts between seven and eight o’clock. The visual merchandiser and I are the first to arrive. Every day, we analyse the previous day’s results and draw up a schedule for the day ahead in order of priority. The hub of the store is the storeroom where everyone works on a rolling rota. All employees are “on stage” in the store when we open up for the day. If there’s a gap to fill, we cover for one another.
GREAT OPPORTUNITIES FOR DEVELOPMENT
There are many opportunities for me to develop in my role as the store manager. I constantly want to change, improve and simplify things. A great deal of my own development comes from helping others to develop. I have had the privilege of being a mentor on a KappAhl leadership programme on four occasions. The mentor programme enables me to share my knowledge and experience and I always gain something in return. KappAhl is a fantastic company that offers numerous opportunities for development. We frequently have trainees working with us and there are opportunities open to them too! My deputy store manager started as a trainee four years ago. Our goals are high and we aim to deliver first-rate results. My goal is for my co-workers to become as skilled and experienced as possible and perhaps one day become visual merchandisers or store managers themselves, if they want to.